Journal of Management Economics ISSN Online : 2745-9934
Program Studi Manajemen Universitas Wahidiyah
PENGENDALIAN RISIKO DAN BIAYA LINGKUNGAN MELALUI IMPLEMENTASI SISTEM DETEKSI ASAP ROKOK MENGGUNAKAN SENSOR MQ-2 DI PONDOK PESANTREN KEDUNGLO 10
This study aims to design an Internet of Things (IoT)-based cigarette smoke detection system using the MQ-2 sensor and NodeMCU ESP8266 microcontroller. This system is implemented in the Kedunglo 10 Islamic Boarding School environment as an effort to prevent smoking behavior, especially in the bathroom area. When the sensor detects smoke levels above a certain threshold, the system automatically sends a notification via the Telegram application. The test results show that the system is able to detect smoke well at a distance of up to 100 cm, although the highest effectiveness is achieved at a distance of 10–50 cm. This system provides a practical and real-time solution in monitoring smoke-free environments in Islamic boarding schools.
Sensor MQ-2, IoT, NodeMCU ESP8266, Deteksi Asap Rokok, Telegram.
Copyright (c) 2026 Adil Ali Fikri, Jauharul Mafakiri (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP CITRA MEREK PADA CV REVEN KREATIF INDUSTRI MALANG
Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap citra merek pada CV Reven Kreatif Industri Malang. Perusahaan ini merupakan salah satu produsen produk fashion berbahan dasar kulit yang cukup dikenal di wilayah Malang dan sekitarnya. Dalam menghadapi persaingan bisnis yang semakin ketat, citra merek menjadi salah satu faktor penting yang harus diperkuat oleh perusahaan. Oleh karena itu, penelitian ini dilakukan untuk menganalisis sejauh mana harga dan kualitas produk berkontribusi terhadap pembentukan citra merek di mata konsumen.Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode analisis regresi linier berganda. Data yang digunakan adalah data primer yang dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen CV Reven Kreatif Industri. Pengambilan sampel dilakukan dengan menggunakan teknik random sampling dan rumus Slovin. Data diolah menggunakan program SPSS versi 25 dan dianalisis menggunakan uji statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, uji t (parsial), uji F (simultan), dan uji koefisien determinasi (R²).Berdasarkan hasil uji hipotesis secara simultan (uji F), diketahui bahwa variabel harga dan kualitas produk berpengaruh positif dan signifikan terhadap citra merek pada CV Reven Kreatif Industri Malang. Hasil uji parsial (uji t) juga menunjukkan bahwa masing-masing variabel, baik harga maupun kualitas produk, memiliki pengaruh positif dan signifikan terhadap citra merek. Dengan demikian, perusahaan perlu menjaga keseimbangan antara penetapan harga yang kompetitif dan peningkatan kualitas produk untuk memperkuat citra merek di benak konsumen.
Copyright (c) 2026 Elis Fatma Wati, Suharmaji (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING PEMASARAN PRODUK HORTIKULTURA MELON DEVINA (Cucumis Melo L.)
Penelitian ini bertujuan untuk mengeksplorasi strategi dalam meningkatkan daya saing pemasaran melon devina di PT. Hortila Hydroponic Group Lawang, Kabupaten Malang, serta untuk mengidentifikasi kendala yang dihadapi dalam proses tersebut. Pendekatan kualitatif digunakan untuk mendapatkan pemahaman yang mendalam tentang fenomena ini. Data dikumpulkan melalui wawancara dan observasi, kemudian dianalisis menggunakan pendekatan kualitatif untuk mengungkap strategi dan kendala yang muncul. Hasil penelitian menunjukkan bahwa strategi pemasaran meliputi konsep semi edukasi wisata petik melon, penekanan pada kualitas produk, harga terjangkau, paket pelatihan pertanian, konsep Hortila mart, dan pemasaran melalui media sosial. Kendala yang dihadapi termasuk persaingan pasar, keterbatasan tempat produksi, kurangnya variasi produk, dan kemasan yang belum menarik. Berdasarkan analisis SWOT, perusahaan memiliki posisi internal yang kuat dan mampu merespons peluang eksternal dengan baik. Implikasi dari penelitian ini adalah perlunya memperkuat strategi yang ada dan mengatasi kendala untuk meningkatkan daya saing pemasaran melon devina.
Copyright (c) 2026 Muhammad Latiful Ibad, Nur Cahyono , Agus Kholiq (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH PENGGUNAAN DIGITAL PEMASARAN DAN INOVASI PRODUK HASIL PERTANIAN DALAM MENINGKATKAN PENDAPATAN USAHA PEDAGANG DAN PETANI
Pengaruh penerapan digital pemasaran dan inovasi produk hasil pertanian dalam meningkatkan pendapatan petani dan pedagang di pasar kalangan petani kota batu dan pasar sayur kota batu. Hasil penelitian menjelaskan bahwasanya penerapan pemasaran digital dan inovasi produk sangat berpengaruh terhadap jumlah penjualan sehingga dapat meningkatkan pendapatan pada petani dan pedagang Semua responden memiliki jawaban yang sama yaitu setuju dengan melakukan inovasi dalam produk dan pemasaran melalui digital Kesimpulannya adalah penerapan pemasaran digital dan inovasi produk hasil pertanian sangat bermanfaat sekali bagi pedagang dan petani dalam meningkatkan penjualan dan pendapatan setiap harinya Dengan hitungan awal dengan jumlah 28.5% menjadi 45,8 % setiap bulannya. Rekomendasi untuk para petani dan pedagang agar selalu mempelajari ilmu teknologi agar tidak ketinggalan pengetahuan serta aktif berperan dalam bidang media sosial.
Inovasi Produk Dan Peningkatan Pendapatan
Copyright (c) 2026 Fadlik Adhimy, Riduwan, Nur Achmad Muzazin (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
ANALISIS TINGKAT KESEHATAN DAN KECELAKAAN KERJA (Studi Kasus pada Peternakan dan Pemotongan Ayam UD. ”Rejeki Lancar Chicken” Kediri)
Kesehatan dan Kecelakaan Kerja (K3) merupakan aspek penting yang harus diperhatikan dalam industri peternakan dan pemotongan ayam guna melindungi tenaga kerja dari risiko kecelakaan dan penyakit akibat kerja. Kegiatan di sektor ini melibatkan berbagai potensi bahaya, seperti paparan zat kimia, penggunaan peralatan tajam, serta kontak langsung dengan hewan. Penelitian ini bertujuan untuk mengidentifikasi bahaya kerja, menilai risiko, serta menganalisis penerapan sistem K3 di peternakan dan pemootongan ayam. Metode yang digunakan meliputi observasi lapangan, wawancara dengan pekerja, studi kepustakaan, serta data absensi pekerja. Hasil analisis menunjukkan bahwa masih terdapat berbagai pelanggaran terhadap standar K3, termasuk kurangnya penggunaan alat pelindung diri (APD) serta minimnya pelatihan K3. Oleh karena itu, diperlukan peningkatan kesadaran K3 melalui pelatihan berkala, penyediaan fasilitas kerja yang aman, serta penerapan prosedur operasional standar (SOP) yang sesuai. Penerapan K3 yang baik tidak hanya meningkatkan kesehatan dan produktivitas kerja, tetapi juga mendukung keberlanjutan industri peternakan dan pemotongan ayam secara keseluruhan.
Copyright (c) 2024 Nurul Istiqomah, Titin Trimintarsih (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
ANALISIS STRATEGI FISHBONE TERHADAP KELAYAKAN BISNIS PADA KEDAI “KOPI TAWAR” KEDIRI
Penelitian ini bertujuan untuk menganalisis kelayakan bisnis Kedai Kopi Tawar Kota Kediri berdasarkan pendekatan strategi Fishbone yang mencakup tiga aspek utama, yaitu pemasaran, manajemen sumber daya manusia (SDM), dan produksi. Kedai Kopi Tawar sebagai salah satu usaha mikro di sektor kuliner menghadapi tantangan dalam mempertahankan keberlanjutan usahanya di tengah persaingan yang semakin ketat. Jenis penelitian ini adalah deskriptif kualitatif. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap aktivitas operasional dan manajerial di Kedai Kopi Tawar. Analisis Fishbone digunakan untuk mengidentifikasi akar permasalahan dalam masing-masing aspek yang mempengaruhi kelayakan bisnis secara keseluruhan. Hasil penelitian menunjukkan bahwa: (1) aspek pemasaran tidak layak secara optimal karena kurangnya konsistensi dalam segmentasi dan positioning yang menyebabkan rendahnya efektivitas promosi serta loyalitas pelanggan; (2) aspek manajemen SDM juga dinilai tidak layak akibat ketiadaan sistem absensi formal, jenjang karier, pelatihan profesional, serta kelengkapan legalitas usaha; (3) aspek produksi dinilai layak karena penggunaan bahan baku lokal yang berkualitas, proses produksi yang efisien, serta inovasi menu yang responsif terhadap tren pasar. Secara keseluruhan, bisnis dinilai layak pada aspek produksi, namun perlu perbaikan signifikan pada aspek pemasaran dan SDM untuk mendukung keberlanjutan usaha jangka panjang.
Copyright (c) 2024 Fauzan Agung Rhomadhon, Titin Trimintarsih (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analisis Kelayakan Usaha Sambal Pecel ”Larisso” Ditinjau Dari Aspek Produksi, Pemasaran, SDM dan Keuangan
Typical food of chili sauce is found in the East Java area. In this research, the author focuses on the city of Kediri. Fierce competition and many needs are challenges for Pecel "Larisso" chili sauce business actors. To facilitate sales, "Larisso" chili sauce conducts offline and online marketing. "Larisso" in a day is able to produce as much as 100 kg at a price of Rp.40,000,- /kg, The production process of chili sauce pecel with the help of 5 employees has a wage of Rp.100,000,/day. . In this case, the aspects of production, marketing and human resources are feasible. For the financial aspect of the "Larisso" chili sauce business, it has a fairly fast payback period in terms of capital return for 17 months. And return on capital, the value of the Profitability Index (PI) is 5.7%. What is not feasible in direct observation of the use of tools and machines and technology in the production process still uses manual labor and simple technology, so this effort needs attention.
Copyright (c) 2024 Titin Trimintarsih (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
ANALISIS RAMALAN PENJUALAN MENGGUNAKAN METODE TIME SERIES DALAM MENENTUKAN JUMLAH PRODUKSI
Peramalan penjualan merupakan sebuah kegiatan dimana kegiatan tersebut mengestimasikan atau memperkirakan sesuatu yang belum terjadi, peramalan ini biasanya digunakan untuk menentukan jumlah produksi periode yang akan datang. Tujuan dari penelitian ini antara lain (1) Untuk mengetahui jumlah produksi pada periode yang akan datang (2) Untuk mengetahui kebutuhan bahan baku pada periode selanjutnya. Pada penelitian ini penulis menggunakan metote time series trend sederhana untuk meramalkan penjualan di dalam perusahaan roti Warna Sari, metode time series adalah metode peramalan dengan menggunakan analisis pola hubungan antara variabel yang akan diperkirakan dengan variabel waktu. Peramalan suatu data time series perlu memperhatikan tipe atau pola data. Secara umum terdapat empat macam pola data time series, yaitu horizontal, trend, musiman, dan siklis (Hanke dan Wichern 2005:158). Jumlah produksi adalah suatu kegiatan atau proses yang mentransformasikan masukan (input) menjadi keluaran (output) mengubah input menjadi outputsihingga nilai barang tersebut bertambah. Input dapat terdiri dari barang atau jasa yang digunakan dalam proses produksi, dan outputadalah barang atau jasa yang di hasilkan dari suatu proses produksi (Fuad 2000:142). Hasil daripada penghitungan ramalan penjualan untuk periode 2019 sebesar 7.098pcs. hasil ini selanjutnya ditambah 710pcs. atau (10%) dari hasil perhitungan sebelumnya sehingga menjadi 7.710pcs. untuk memproduksi 7.710pcs. roti maka dibutuhkan bahan baku berupa tepung terigu sebanyak 52 kg.
Copyright (c) 2024 Suharmaji (Penerjemah) https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH PROSES SELEKSI DAN KONFLIK KERJA TERHADAP KINERJA KARYAWAN STUDI PADA YAYASAN PERJUANGAN WAHIDIYAH DAN PONDOK PESANTREN KEDUNGLO KEDIRI
This research aims to find out a large selection of influences and work conflicts against the employees performance of the Wahidiyah struggle and Pondok Pesantren Kedunglo. And this research aims to analyze the most dominant factor of its influence on the performance of employees of the Wahidiyah struggle and Pondok Pesantren Kedunglo. From such analysis obtained the regression equation as follows Y = 12.398 + 0, 650X1 – 0, 357X2 + α. Selection variables have the greatest influence on employee performance by 0.650 then a working conflict of 0.357 hypothesis testing using T test that shows that both independent variables i.e. selection (X1), conflict (X2) researched proved significant affecting the dependent variable i.e. employee performance (Y), then through F test can be known variable selection and conflict is indeed feasible To test the employee performance dependent variable. The R Square number shows that 0.330 variable selection and conflict affects the dependent variable while the remainder of 0.670 is described by another variable outside the two variables examined in this study.
Copyright (c) 2024 Sumiati (Penerjemah) https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH STRUKTUR AKTIVA, STRUKTUR MODAL DAN PROFITABILITAS TERHADAP UKURAN PERUSAHAANPERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI
The purpose of this study was to analyze the influence of promotional variables, loyalty, and customer value on corporate image in Dapoer Cabe Kediri. This type of research is qualitative with the respondents of this study are 100 consumers of Dapoer Cabe Kediri. The sampling technique used non-probability sampling methods, then analyzed using multiple linear regression. The data from the questionnaire was tested using validity, reliability, and multiple regression tests. The research results are: (1) promotion has a positive and significant effect on corporate image. (2) loyalty has no effect on corporate image. (3) customer value has a positive and significant effect on corporate image.
PENGARUH PROMOSI, LOYALITAS DAN NILAI PELANGGAN TERHADAP CORPORATE IMAGE
JUDUL ARTIKEL PENGARUH PIUTANG LANCAR DAN PIUTANG TIDAK LANCAR TERHADAP PROFITABILITAS PADA BANK BPR ARTHA SAMUDERA INDONESIA KABUPATEN KEDIRI
The company has the main objective of maximizing profit and having a long-term business continuity (going concren). Working capital affects a very important role for the company because it affects profitability. The working capital component consists of cash, marketable securities, accounts receivable and inventories. Liquidity, which is reflected in the current ratio, also plays an important role for the company and can affect profitability. This study aims to determine and understand the effect of current and non-current receivables on profitability at Bank BPR Artha Samudera Indonesia, Kediri regency, 20142019 period. This research is a quantitative research. The data used in this study are secondary data in the form of financial statements (profit and loss balance). The approach taken in this research is a quantitative approach or type of research using the method of Multiple Linear Regression Analysis, t test and f test, and is equipped with the coefficient of determination test. Based on data analysis, it can be concluded that: (1) Current receivables have no significant effect on profitability at PT BPR Artha Samudera Indonesia 2014-2019. (2) Noncurrent accounts receivable have no significant effect on profitability at PT BPR Artha Samudera Indonesia 2014-2019.
Non - Current Receivables and Profitability
Copyright (c) 2021 Benny Bagus Abdullah, Masyfu' Zainistika (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
IMPLEMENTASI RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN PT.BENTOEL INTERNATIONAL INVESTAMA Tbk, PERIODE 2014 – 2018
This research uses quantitative method through data collection obtained from the indonesian stock exchange gallery. Financial report analysis is a search of financial report and the elements in according to evaluate and predict the financial position of the company and to evaluate the result that was achived by the company in the past and present. The purpose of this study is to determine the financial performance of PT BENTOEL INTERNATIONAL INVESTAMA Tbk with the analysis of liquidity ratioos, solvency, activity, and profitability from 2014-2018. The data obtained is quantitatif data consisting of balance sheet report and income statement. Data analysis technique used is the analysis of financial ratios are grouped in liquidity ratios, solvency, activity, and profitability. The calculation results by using financial ratio analysis include the level of Liquidity seen from the current ratio, quick ratio from 2014-2018, Solvency ratio seen from total debt to equity from 2014-2018, Activity ratio seen from inventory turn over from 2014-2018, Profitability ratio seen from return on equity, return on invesment from 2014-2018 at PT BENTOEL INTERNATIONAL INVESTAMA Tbk.The result of the calculations obtained by the author indicate thet the company financial performance can be said to be quite good in reducing looses from 2014-2018.
Copyright (c) 2021 Risky Kharis Habibi, Edwin Agus Buniarto (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
PERBANDINGAN PENJUALAN ONLINE DAN OFFLINE TERHADAP PENINGKATAN VOLUME PENJUALAN (Studi pada Grosir Hijab Marsha Collection)
The times that are increasingly rapid have made business competition even tighter, so that many new small and medium businesses have sprung up. Therefore, it is necessary to do good and efficient marketing and product promotion. In today's sophisticated era, the market does not have to bring together sellers and buyers directly. Online business is no longer a trend that has emerged due to the popularity of the internet. Online business has become a strong poster with high potential that will last a long time. This study aims to compare online sales and offline sales to sales volume. This is done to see which sales method is best for increasing sales volume. According to Candra Ahmadi and DadangHermawan (2013: 7), "E-Commerce is the sale or purchase of goods and services, between companies, households, individuals, government and society or other private organizations, which is done via computers on network media". The method used in this research is quantitative research. The data used are primary data and secondary data. Data collection through observation, interview and documentation techniques. The data analysis used is comparative analysis to test hypotheses and trend analysis. The results of this study indicate that online sales and sales do not have a significant difference, where the independent sample t-test value is at the sig. (2 tailed) is 0.388. Based on the analysis test of online sales trends and offline sales, both showed positive results because they both experienced an increase. The increase in online sales from 2018 to 2019 was 471,189, and in 2019 it was 433,911. Meanwhile, offline sales increased in 2018 by 70,431 and in 2019 by 70,366. So, it can be concluded that online sales have increased significantly compared offline sales. Online sales should be increased so that the sales volume will also increase.
Copyright (c) 2021 Imroatul Khasanah, Masyfu' Zainistika (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DALAM PERENCANAAN PRODUKSI PADA PERUSAHAAN KAOS GAPLEK KEDIRI
Given the importance of raw material supplies and the costs that must be allocated, the company needs to control the raw material inventory for the production process as well as for planning the next production process so that the raw material inventory at the Kediri Gaplek Shirt Company is not too large or too little so that it can result in an increase in inventory costs and the occurrence of shortages or out of stock. This study aims to determine the amount of economical raw materials for every purchase in 2018 and to determine the total cost in one production process at the Kediri Gaplek t-shirt company. This type of research used in research is a descriptive approach using qualitative methods. Based on data analysis, it can be concluded that the total cost of raw material inventory when calculated using the EOQ method is IDR 22,248,596 while without using the EOQ method is IDR 105,600,000. So the difference in the cost of raw material inventory using the EOQ method and without using the EOQ method is IDR 83,351,404. then there is a cost savings in the supply of raw materials in the cassava t-shirt company if you use the EOQ method.
Copyright (c) 2021 Ahmad Najid Choiri, Edwin Agus Buniarto (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
ANALISIS TARIF, KEAHLIAN KHUSUS, KERAMAHAN PELAYAN TERHADAP KEPUASAN COSTUMER BENGKEL ESTU LANGGENG MOTOR DAN BENGKEL ABADI MOTOR
This study aims to determine whether there is a significant difference between tariffs, special skills, service friendliness to customer satisfaction in ESTU LANGGENG MOTOR workshop and ABADI MOTOR workshop. The approach taken in this research is this research is a descriptive research. Based on the data analysis, it can be concluded that the independent t test shows a value of 0.780 on the tariff variable so that there is no influence on the tariff variable, for the special expertise variable, the calculation is 0.870 which is this number. greater than 0.05, the conclusion is that there is no significant effect on the special expertise variable, and the service convenience variable gets a calculation of 0.677 which is the same as the previous variable, which is no effect. For the multiple linear test, namely Y = a + b1X1 + b2X2 + b3X3 in the Estu Langgeng R2 bengel gets a value of 0.839 or it can also be called 83.9% which means that the X variable is able to contribute to variable Y and for the Abadi motorbike workshop, R2 is in numbers 0.010 which this number is not very capable of contributing to variable X to variable Y.
Copyright (c) 2021 Ahmad Wildan, Masyfu' Zainistika (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH STRUKTUR AKTIVA, STRUKTUR MODAL DAN PROFITABILITAS TERHADAP UKURAN PERUSAHAAN-PERUSAHAAN MANUFAKTUR YANG ADA DI BEI
This study aims to determine the effect of asset structure, capital structure and profitability on Company Size. This research is expected to increase the repertoire of knowledge in the field of economics, especially in the field of management related to financial management with the scope of concepts and theories about asset structure, capital structure, profitability and company size. This research is a type of quantitative research using secondary data obtained from the Indonesia Stock Exchange. This research was analyzed using multiple linier regression analysis. The results of this study indicate that the structure of asset, capital structure and profitability simultaneously have a significant effect on company size. Partial test results show that the asset structure and capital structure significantly influence the size of the company while profitability does not significantly affect the size of the company.
Copyright (c) 2021 Fathur Rohman, Edwin Agus Buniarto (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Proses Seleksi Dan Konflik Kerja Terhadap Kinerja Karyawan Studi Pada Yayasan Perjuangan Wahidiyah Dan Pondok Pesantren Kedunglo Kediri
This research aims to find out a large selection of influences and work conflicts against the employees performance. And this research aims to analyze the most dominant factor of its influence on the performance of employees of the Wahidiyah struggle and Pondok Pesantren Kedunglo.Samples of this study were 50 respondents and the data retrieval techniques used were by distributing questionnaires to respondents. The analysis method used is a quantitative analysis of multiple linear regression analyses. These analyses include validity and reliability tests, classical asusmsi tests, double linear regertic analysis, hypothesis testing, through T and f tests, and coefficient of determination (R2) analysis. From such analysis obtained the regression equation as follows Y = 12.398 + 0, 650X1 –0, 357X2 + α. Selection variables have the greatest influence on employee performance by 0.650 then a working conflict of 0.357 hypothesis testing using T test that shows that both independent variables i.e. selection (X1), conflict (X2) researched proved significant affecting the dependent variable i.e. employee performance (Y), then through F test can be known variable selection and conflict is indeed feasible To test the employee performance dependent variable. The R Square number shows that 0.330 variable selection and conflict affects the dependent variable while the remainder of 0.670 is described by another variable outside the two variables examined in this study.
Copyright (c) 2020 MANAGEMENT SCIENCE https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH STRATEGI PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTHTERHADAP KEPUTUSAN PEMBELIAN
This research is motivated by consumer purchasing decisions caused by several factors, the authors chose social media promotion factors (X1), word of mouth (X2) as the dependent variable and purchasing decisions as independent variables, which aims to determine whether there is an influence of social media, word of mouth, to the decision to purchase devil noodles, at Kedai Mie Setan Mbak Ning Kediri.This research is a quantitative research. The population of this research is devil noodle shop consumers, Kedai Mie Mbak Ning Kediri. The data collection method in this study used a questionnaire technique totaling 100 respondents and in its calculations using a Likert scale, the data collection technique used random sampling. Data analysis technique used is through hopithesis testing using partial test (T) and simultaneous test (F). Based on data analysis, it can be concluded from partial testing (T) that (1) Social media promotion has a significant effect on purchasing decisions, this can be seen from the value of the Promotion variable on social media 0.003 <0.05, the value is smaller than α = 0.05 which means it has an influence on purchasing decisions. (2) Word of mouth has a significant influence on purchasing decisions, this can be seen from the value of 0.001 <0.05, the value is greater than α = 0.05. The results of simultaneous hypothesis testing (F), obtained a significant value of 0,000 <0.05 which means H0 is rejected and Ha is accepted, this shows that the promotion strategy on social media and word of mouth on purchasing decisions.
ANALISIS RAMALAN PENJUALAN MENGGUNAKAN METODE TIME SERIESDALAM MENENTUKAN JUMLAH PRODUKSI
This study aims to ditermine the amount of production of the bread company Warna Sari” in the coming period that has not yet happened at the same time to controlor regulate the amount of raw materials used for production activities. This type of research is quatitative descriptive. Technical analysis of data is to use the time series method by calculating the number of sales and taken an avarage of 6 years. The results showed that sales in the coming periode 2019 amounted to 7.098 pcs afther that 10% of the total forecast would be added by 710 pcs.At present the number of 7.710 pcs is know, so the company needs flour as raw material of 52 kg. So when the companyis ableto find out the number of sales in the coming period raw materials ranging from flour, eggs and other can also be known to reduce the ovver of raw materials, let alone raw materials have experiation limits and also to control costs for purchasing materials used for production activities.
Pengaruh Likuiditas dan Solvabilitas terhadap Profitabilitas pada Perusahaan Pertambangan yang terdaftar di Bursa Efek Indonesia
Projected liquidity ratio Current ratio and projected solvency Debt to Total Assets to profitability projected with the company's Return On Assets transferred on the Indonesia Stock Exchange in 2010-2014. The population of this research is 4 mining sector companies. Purposive sample is used as a sampling technique and 4 selected companies meet the criteria to be used as research samples. This study uses secondary data and multiple linear regression analysis. The results showed that the liquidity projected by the Current Ratio had a positive and insignificant effect on the profitability of the projected Return on Assets, the solvency of the projected Debt with a negative Total Asset and not significantly on the profitability of the projected Return on Assets. The coefficient of determination of 28.9% means that the liquidity and solvency variables are able to explain the profitability variable of 28.9% and the remaining 71.1% is included by other factors not included in the study.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan Pada Koperasi
This study aims to determine: (1) Financial Performance of Wahidiyah Al-Amin Mojoroto Kediri Cooperative Based on Liquidity Ratio in terms of Current Ratio, Cash Ratio. (2) Financial Performance of Wahidiyah Al-Amin Mojoroto Kediri Cooperative Based on Solvency Ratio in terms of Debt to Assets Ratio, Debt to Equity Ratio. (3) Financial Performance of Wahidiyah Al-Amin Mojoroto Cooperative Kediri Based on Activity Ratio in terms of Total Assets Turnover. (4) Financial Performance of Wahidiyah Al-Amin Mojoroto Kediri Cooperative Based on Profitability Ratio in terms of Return of Investment, Return of Equity, Nett Profit Margin. The research was conducted at the Wahidiyah Al-Amin Mojoroto Kediri Cooperative, the method used was a quantitative descriptive method which was a method that explained the phenomena using numbers, tenses, sentences. The data used is the Balance Sheet and Income Statement of the Cooperative Wahidiyah Al-Amin Mojoroto Kediri in 2015-2016. Data collection techniques are carried out by means of documentation and interviews. The results of this study are as follows: (1) Current Ratio in 2015-2016 is 205.29%, 208.54%. The 2015-2016 average was 206.915%. (2) Cash ratio for 2015-2016 is 22.73%, 46.95%. The 2015-2016 average was 34.84%. (3) Debt to Assets Ratio in 2015-2016 is 48.39%, 47.57%. The 2015-2016 average was 47.98%.
Analisis Perbandingan Kinerja Keuangan Perusahaan Semen Milik Pemerintah (BUMN) dan Perusahaan Semen Milik Swasta (BUMS)
Financial Performance is an analysis conducted to see the extent to which a company has carried out using the rules of financial implementation properly and correctly. This study aims to determine the comparison of financial performance in state-owned cement companies (BUMN) and private-owned cement companies (BUMS) listed on the IDX. The population in this study are all cement sub-sector companies listed on the IDX. This study uses secondary data with the independent t test method or two independent sample tests. Based on data analysis, it can be concluded that current ratio, quick ratio, debt to total assets, debt to equity, net profit margins and return on investment show that there is no difference in financial performance between government-owned cement companies (SOEs) and registered private-owned cement companies (BUMS). on the IDX. Whereas the variable return on investment, total asset turnover and inventory turn over indicate differences in financial performance between state-owned cement companies (BUMN) and privately-owned cement companies (BUMS) listed on the IDX.