ANALISIS PERBANDINGAN METODE ALOKASI BIAYA PEMASARAN TERHADAP LABA PERUSAHAAN

Abstract

The purpose of this study is to determine the comparison of marketing cost allocation methods to company profits at PT Taman Sriwedari Kediri and to find out whether they are in accordance with the method. This type of research is quantitative descriptive research, because this study describes the acquisition of data received on the object under study in order to find out the comparison of cost allocation methods to company profits. This research is also a case study, because it aims to study the problems that exist in its relationship with financial accounting calculations then look for solutions to solutions that are based on existing theories and in accordance with calculations. The data used in this study are primary data, while in data collection using preliminary surveys, interviews, and documentation. From the results of data analysis , the results of the study indicate that it has presented a comparative report on Marketing Cost Allocation to Company Profit from the percentage of comparative method reports by product type and marketing area for the past 05 years and presents an income statement for 05 years n last in accordance with accounting calculations.