ANALISIS TARIF, KEAHLIAN KHUSUS, KERAMAHAN PELAYAN TERHADAP KEPUASAN COSTUMER BENGKEL ESTU LANGGENG MOTOR DAN BENGKEL ABADI MOTOR

Abstract

This study aims to determine whether there is a significant difference between tariffs, special skills, service friendliness to customer satisfaction in ESTU LANGGENG MOTOR workshop and ABADI MOTOR workshop. The approach taken in this research is this research is a descriptive research. Based on the data analysis, it can be concluded that the independent t test shows a value of 0.780 on the tariff variable so that there is no influence on the tariff variable, for the special expertise variable, the calculation is 0.870 which is this number. greater than 0.05, the conclusion is that there is no significant effect on the special expertise variable, and the service convenience variable gets a calculation of 0.677 which is the same as the previous variable, which is no effect. For the multiple linear test, namely Y = a + b1X1 + b2X2 + b3X3 in the Estu Langgeng R2 bengel gets a value of 0.839 or it can also be called 83.9% which means that the X variable is able to contribute to variable Y and for the Abadi motorbike workshop, R2 is in numbers 0.010 which this number is not very capable of contributing to variable X to variable Y.